We’re often asked what a corporate video actually is. The short answer: it’s a professionally produced film made to help a company communicate its message clearly to clients, employees, or investors.
Corporate videos come in many forms. They might introduce your company, explain your services, showcase a new product, or highlight a successful project. Some are designed for external audiences like potential clients or partners, while others are made for internal use such as staff training or company updates.
At their core, corporate videos help businesses express what they do in a way that feels human and easy to follow. They combine visuals, sound, and storytelling to make information more engaging and to give viewers a genuine sense of the people behind the brand.
The Many Forms of Corporate Video
Corporate video is quite a broad term, and can cover many different formats depending on what a business needs. Common examples include:
- Brand films: A cinematic overview of your company’s story and purpose, designed to connect emotionally with audiences.
- Product launch videos: Introducing a new product or service, designed to make an impact among your audience.
- Case study videos: Real stories of how your company has helped clients overcome challenges.
- Sales and marketing films: These help explain your products or services clearly and persuasively. These are often used by sales teams during presentations, trade shows, or client meetings to turn interest into action.
- Internal communications: Videos for training, internal updates, or company-wide announcements.
While these categories differ in purpose, the one thing they have in common is that the content would be different from content intended for TV or major broadcast.
Should My Business Invest in a Corporate Video?
Video is one of the most effective communication tools in business today. It can simplify complex ideas, highlight your people and products, and build trust faster than any brochure or presentation ever could.
A well-produced corporate video allows you to:
- Strengthen your brand identity
- Present your company with credibility and confidence
- Showcase your team and your process in action
- Create an emotional connection with your audience
People don’t just want to read about your brand, they want to see it. They want to understand what sets you apart. A professional video allows you to show that in seconds.
Planning a Successful Corporate Video
Every great corporate film starts with a clear vision. Before production begins, it helps to define what success looks like.
Ask yourself:
- What is the purpose of the video? Awareness, sales, recruitment, or internal communication?
- Who is the audience?
- Where will the video be used? Online, at an event, or in meetings?
A professional production company will help you refine your message and guide you through the creative process. Together, you’ll decide on tone, style, and key visuals that represent your brand best.
A typical corporate film might include:
- Your team and work environment
- Interviews with leadership or clients
- Product demonstrations
- Real customer stories
- Cinematic b-roll that highlights your operations and impact
A polished corporate video blends information with emotion. Rather than just showing what you do, a well-crafted corporate video communicates why it matters for your customers.
The Corporate Video Production Process
Producing a high-quality corporate film is a collaborative process. Here’s what to expect:
- Discovery and Proposal
It starts with an initial call or meeting. The production company learns about your business, what you want the video to achieve, and who your audience is. After that, they’ll send you a detailed proposal, which may include a few ideas for the concept, estimated cost, and terms of service.
- Pre-Production Meeting
Once the proposal is signed, there’s usually a pre-production meeting. This is where you’ll go through the details of the shoot, including the schedule, locations, and all the practical “nitty gritty” to make sure everyone’s aligned.
- Scripting and Storyboarding
The production agency will often write the script, which may be accompanied by a visual storyboard that maps out the flow of the film and the key shots. This helps everyone visualise the story before filming begins.
- Shooting
On the day of the shoot, the crew arrives early to get everything set up. This includes lighting equipment, as well as cameras and so on. The goal is to capture the right visuals to tell your story clearly and professionally.
- Upload and Editing
After the shoot, the team uploads the footage and begins editing in the studio. They’ll usually keep you updated throughout the process, sharing progress along the way.
- Post-Production
This is where motion design, graphics, and animation can make a big difference. Colour grading, sound mixing, and music are also added here to give the film its final polish.
- Feedback
You’ll typically receive the first draft fairly soon. This is your chance to review it and request any changes. The editing team then makes adjustments based on your feedback. There may be a few more rounds of revisions until everything feels perfect.
- Delivery
Once the final version is approved, the completed video is delivered in the agreed formats. This could be via email, Dropbox, or Google Drive. Your video is now ready for you to use across your website, events, and digital platforms.
Using and Promoting Your Corporate Video
A professionally made video is a long-term brand asset.
In 2024, people spent an average of 17 hours per week watching videos online and 94% said they’ve watched a video to learn about a product or service. For businesses, that’s an opportunity that shouldn’t be ignored.
Once complete, your corporate video can be used across many channels:
- Your website homepage or landing pages. Visitors tend to stay longer on pages with a video, which means lower bounce rates, and a better user experience. Studies also show that adding video on landing pages can significantly boost conversion rates.
- Social media channels such as Facebook, Instagram, or TikTok. For better performance, use shorter versions of your video that fit each platform’s format.
- Your YouTube channel. YouTube videos often appear directly in Google’s search results, helping potential clients discover your company when they’re researching similar products or services.
- Live events, conferences, or webinars. Perfect for communicating your brand message and boosting engagement.
- Email marketing. Share the video directly with clients and prospects.
If you’d like to reach a wider audience, we can connect you with one of our marketing partners who specialises in video distribution and YouTube advertising.
Corporate Video Production in Bangkok
A corporate video is a key marketing asset that aims to present your company in the most compelling, professional way possible. It combines storytelling, production quality, and strategy to communicate your brand’s mission, values, and message.
At Scarlet Production, we produce corporate videos with the same attention to detail we bring to commercial projects.
If you’re ready to tell your brand’s story through film, contact us today to discuss your next project.
